A Bold New York Townhouse That Redefines Modern Glamour

Step inside this bold New York townhouse designed by Greg Natale—luxury meets color and form, with HOMMÉS Studio pieces to help recreate the look.

Greg Natale, the internationally acclaimed Australian designer, brings his fearless design language to the heart of Manhattan with a striking transformation of a classic New York townhouse. Known for his saturated colors, rich textures, and architectural precision, Natale transforms this townhouse into a refined yet daring example of contemporary living.

More than just a residence, this New York townhouse is a design manifesto. Across its multiple floors, Natale merges artistic expression with practical luxury. Each room feels personal, intentional, and deeply stylish, reflecting his belief that homes should offer comfort and character. The house is a sensory journey through modern glamour, from sculptural furniture to bold surface treatments.

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Honoring Structure While Embracing Expression

This New York townhouse retains its original structure—elegant staircases, high ceilings, and classical moldings—but Natale adds fresh energy with his signature design moves. The juxtaposition of traditional architecture with modern furnishings and avant-garde finishes gives the home a timeless yet current appeal.

The design centers around a plush caramel-toned sofa paired with red velvet armchairs in the formal living area. These bold seating choices ground the room with warmth and confidence. A Duna Center Table in glossy cobalt blue steals the spotlight, functioning as a table and a sculptural centerpiece. This is not a space that plays it safe—it plays it smart.

A Journey Through Color and Material

One of the most compelling aspects of this New York townhouse is its use of color. Natale doesn’t shy away from saturation. Instead, he embraces it fully—using jewel tones, layered neutrals, and even metallics to articulate space and mood. Each room introduces a new tonal story, yet they all flow harmoniously.

You’ll find more subdued palettes in the bedrooms with moments of high drama—perhaps a lacquered wardrobe in deep navy or a splash of patterned wallpaper behind a bed. Colorful side tables such as the Marpha or Ludwika Bedside Tables add punctuation points to otherwise serene settings. These small pieces deliver a significant impact, infusing each space with playfulness and visual rhythm.

Textures are equally layered: think velvet sofas, boucle chairs, lacquered finishes, brass detailing, and silk rugs. The designer’s commitment to sensory detail ensures that this New York townhouse feels inviting, not just impressive.

Sculptural Design for Functional Living

Sculptural furniture plays a starring role throughout the home. Natale chooses pieces that are as much about form as function. The Duna Center Table in blue acts as the beating heart of the living room, offering visual drama and practical utility in equal measure. Meanwhile, statement lighting fixtures serve dual purposes: illuminating the space and creating vertical movement.

The designer’s skill lies in balancing bold forms with livability. Chairs like the Gigi or Kiki, with their curved backs and colorful upholstery, double as comfortable seating and conversational art. These are pieces that invite use, not just admiration.

Shop the Look with HOMMÉS Studio

To capture the vibrancy and sophistication of this New York townhouse, look no further than HOMMÉS Studio’s curated collection. Each item echoes Natale’s fearless aesthetic and thoughtful design. Here’s how to bring the look home:

• Gigi or Kiki Chairs – These contemporary chairs feature playful forms and come in an array of vibrant tones, perfect for accenting a neutral backdrop or doubling down on bold design.
  
• Marpha or Ludwika Bedside Tables – Vivid and architectural, these tables add energy and structure to bedrooms or reading corners.
  
• Duna Center Table (Blue or Square) – This sculptural table commands attention in any setting, whether in the signature blue or a custom shape.
  
• Sofas and Armchairs in Red or Caramel Tones – Statement upholstery in rich hues offers warmth and elegance, adding depth to any living room configuration.

These selections reflect the same design DNA as Natale’s work—bold, luxurious, and made for modern living.

Everyday Glamour in Every Detail

No corner of this New York townhouse is overlooked. Even transitional spaces like hallways and stairwells are treated with care, some featuring custom paneling, others adorned with curated artworks. Natale’s philosophy is simple: beauty and function should be inseparable.

Art and furniture are in constant conversation throughout the home. Oversized photographs, graphic prints, and textured canvases act as visual anchors, enhancing the story told by the furnishings. In Natale’s world, a side table isn’t just a surface—it’s an extension of a room’s personality.

Lighting is sculptural, unexpected, and central to the mood. Fixtures are often positioned as focal points, like floating art installations. Everything serves the goal of creating emotionally resonant and visually compelling spaces.

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HOMMÉS Studio: Where Design Becomes Identity

The design of this New York townhouse effortlessly aligns with HOMMÉS Studio’s philosophy: furniture should do more than fill a room—it should define it. Like Greg Natale, HOMMÉS Studio embraces boldness, encouraging homeowners to design with identity in mind.

Each piece in HOMMÉS Studio’s catalog celebrates individuality through unique materials, sculptural lines, and daring colors. Whether curating a whole home or upgrading a single space, the brand offers everything you need to create your design statement. From side tables that act as centerpieces to sofas that double as artwork, HOMMÉS Studio brings character and craft to modern interiors.

Just as Greg Natale redefined this New York townhouse with expressive, high-end design, you too can transform your space with pieces that reflect your story.

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Elevate Your Home with HOMMÉS Studio

Greg Natale’s work on this New York townhouse is a masterclass in modern luxury and fearless creativity. He proves a home can be highly personal and profoundly stylish through color, texture, and sculptural design.

To bring that same spirit into your own space, explore HOMMÉS Studio’s latest collection. Designed for design lovers, our pieces are made to stand out, just like you. Discover furniture that makes a statement and interiors that feel unforgettable.

Sources: VOGUE