Reimagining Oz: The Innovative Set Design Behind the Wicked Movie

Step into the enchanting world of the Wicked movie—a stunning blend of storytelling and design with 9 million tulips and breathtaking sets.

Few projects capture the magic of storytelling through design as brilliantly as the upcoming Wicked movie. Set to premiere on November 22, this live-action adaptation of the iconic musical reimagines the land of Oz with breathtaking production design that is as inventive as it is immersive. Directed by Jon M. Chu and starring Ariana Grande as Glinda, Cynthia Erivo as Elphaba, and Jeff Goldblum as the Wizard, the Wicked movie promises not just a feast for the ears but also a visual experience that inspires audiences and design enthusiasts alike.

At the heart of this visionary adaptation is production designer Nathan Crowley, who worked tirelessly to craft environments that feel authentic, tactile, and emotionally resonant. From planting nine million tulips to bring Munchkinland to life to building massive sets that blend historical architectural references with fantastical elements, Crowley and his team created a world that defies expectations.

For interior designers, the Wicked movie’s sets are a masterclass in creativity and innovation, demonstrating how thoughtful design can transform spaces into unforgettable experiences.

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Defying Expectations Through Design

The world of Wicked isn’t just a backdrop—it’s a fully immersive environment where every detail helps tell the story. As Chu explains, “The emotions in Wicked are so deep and true. I didn’t just want a fantasy world beyond our reach. I wanted an immersive space where our characters could come to life.”

Crowley faced the dual challenge of paying homage to the beloved world of Oz while reimagining it in a way that feels fresh and exciting. His solution? A blend of architectural homages, narrative-driven design, and hands-on creativity that transforms every set into a character of its own in the movie.

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The Sets That Bring Wicked to Life

At Sky Studios Elstree in London, Crowley and his team meticulously planned and constructed the sets for the movie, using models, illustrations, and references to ensure each environment felt cohesive and magical. This approach serves as an inspiring reminder for interior designers: no matter how ambitious a concept, careful planning and execution can make it a reality.

Munchkinland: A Living Tapestry of Color

Munchkinland’s design began with an extraordinary gesture: planting nine million tulips across the British countryside in Norfolk. These vibrant blooms created a stunning, rainbow-hued backdrop for the iconic town. But the magic didn’t stop there—Crowley repurposed the heads of the tulips as living roofs for the Munchkin homes, which feature a rustic, eclectic design that borrows from multiple architectural languages.

This imaginative use of natural elements demonstrates how regional influences can shape innovative designs. For interior designers, it’s a reminder of the power of integrating organic materials and local inspiration into spaces for a grounded yet whimsical effect. The Wicked movie proves how the interplay of nature and design can elevate a concept to something truly extraordinary.

Shiz University: A Blend of Styles and Scale

Shiz University, where Elphaba and Glinda first meet, is a striking blend of architectural influences, including Moorish and Italianate styles. The set features deep arches, onion domes, and wood shingles, creating a space that feels both ancient and vibrant.

Crowley constructed the sprawling university with real corridors and a monumental water tank for students’ arrival by boat. This tangible design approach reinforces the idea that physical environments can enhance storytelling. Interior designers can apply this concept by layering contrasting styles, such as combining ornate features with minimalist elements, to craft spaces that feel dynamic and multifaceted—much like the settings in the Wicked movie.

The Emerald City: A Celebration of Architectural Icons

The Emerald City, a centerpiece of Wicked, draws inspiration from a host of architectural greats, including Louis Sullivan, Frank Lloyd Wright, and Carlo Scarpa. Its Beaux Arts elegance is layered with richly textured façades and bold geometries, nodding to the American roots of the Wicked movie as an “American fairy tale.”

This design philosophy highlights the value of historical references in interior design. By blending classic motifs with modern sensibilities, designers can create timeless spaces that feel both familiar and new. The Wicked movie also emphasizes the importance of texture—every surface is carefully detailed, demonstrating how tactile elements can add depth and intrigue to a design.

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The Magic of Tactility in Design

A standout aspect of the Wicked movie is its reliance on real, built environments rather than heavy CGI. “CGI can distance the audience, but architecture really holds you,” Crowley explains. Sets like the Ozian forest, constructed using plaster-molded trees, and Shiz University’s spinning bookshelves, which come alive during musical numbers, underscore the emotional impact of tactile, interactive elements.

For interior designers, this focus on tangibility is a valuable lesson. Materials such as natural wood, stone, and fabric create sensory connections that enrich a space’s atmosphere. Incorporating moveable or interactive elements, like sliding doors or adjustable shelving, can further enhance functionality while adding a sense of playfulness.

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Ingenious Details and Mechanized Magic

One of the most memorable features of the Wicked movie’s set design is the giant mechanized bust in the Wizard’s throne room, modeled after Jeff Goldblum. The bust’s shifting facial expressions, powered by intricate moving parts, add a dramatic and interactive layer to the scene.

While such elaborate features might be reserved for film, the concept of integrating movement into design has practical applications. From hidden compartments to rotating bookshelves, dynamic features can make a space more engaging and functional.

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Bringing the Wicked Movie Vibe into Your Home with HOMMÉS Studio

The Wicked movie is a visual masterpiece, showcasing rich textures, intricate designs, and a captivating mix of historical and fantastical elements. But you don’t need to step into the land of Oz to experience the magic. At HOMMÉS Studio, we offer a selection of stunning furniture and lighting that can help you bring the same whimsical elegance and immersive atmosphere of Wicked into your own space. From nature-inspired accents to bold, sculptural pieces, here are a few of our favorites that will instantly elevate your home and channel the magical essence of the Wicked movie.

• Leafus Suspension Lamp: Inspired by the fluid, organic shapes found in nature, the Leafus Suspension Lamp brings a breath of fresh air to any room. Its sophisticated design, with its elegant, leaf-like curves, echoes the whimsical and natural elements seen in the Wicked movie’s enchanted landscapes. This luxurious light fixture will illuminate your space while adding a touch of Oz-inspired magic, perfect for creating an inviting and serene atmosphere.
  
• Leafus Sconce: Just like the enchanting elements of the Wicked movie, the Leafus Sconce exudes organic beauty and modern sophistication. Its sleek, nature-inspired design brings a fresh and contemporary vibe to any space, while its elegant curves and soft light reflect the magical atmosphere of Oz’s forests and mystical realms. Perfect for adding a subtle yet striking touch to your walls, this sconce is an ideal choice for high-end interior designs.
  
• Kara Sofa: The Kara Sofa exudes the glamour and sophistication of the Wicked movie’s luxurious settings. With its Art Deco inspirations and eclectic shape, this sofa is a true showstopper. Its elegant lines and plush upholstery make it the perfect centerpiece for a modern living room. Like the grand structures of Oz, the Kara Sofa combines opulence and comfort in a way that feels both timeless and enchanting.
  
• Billie Center Table Green: Bold and dynamic, the Billie Center Table Green captures the lush textures and vibrant energy of the Wicked movie. This modern coffee table’s unique, sculptural silhouette channels the sense of wonder seen in the Emerald City. Whether displayed on its own or paired with the Billie Side Table, this table brings a dramatic flair to your living room, making it an ideal choice for those seeking to infuse their space with luxury and style.

By integrating these pieces into your home, you can channel the same sense of enchantment, luxury, and whimsy that makes the Wicked movie so memorable. With the right furnishings, you can create a space that feels both magical and sophisticated, blending fantasy with functionality.

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Designing Spaces That Evoke Emotion

The Wicked movie succeeds because its environments are more than just visually stunning—they evoke emotion and tell a story. By mixing historical references, natural elements, and fantastical details, Crowley and his team created a world that feels immersive and alive.

For interior designers, the movie offers endless inspiration. It challenges us to think beyond the conventional, to layer textures and styles in unexpected ways, and to create spaces that captivate the imagination.

As the Wicked movie premieres on November 22, it’s set design promises to enchant audiences and inspire designers to push the boundaries of creativity. Whether you’re crafting a cozy living room or a bold commercial space, the magic of Wicked reminds us that with imagination and care, design can truly defy expectations.

At HOMMÉS Studio, we share this philosophy, offering a curated selection of unique furniture, lighting, and decor that transforms any space into an extraordinary experience. Explore our collections to discover the textures, shapes, and statement pieces that can bring a touch of Wicked movie-inspired magic into your home or project.