Cassie Arison’s fully renovated home is a project made by Grade New York with the help of a Renzo Piano stylist.
Despite its perfect location just north of Tribeca, SoHo’s far west side has always felt like an afterthought. Cassie Arison’s fully renovated home in the area presently known as Hudson Square is gritty and industrial, with a maze of warehouses and manufacturing buildings. It lacks the considerable foot traffic and fancy retail crowding of other adjacent locations.
The sheer realism of Hudson Square has long appealed to Cassie Arison, a Miami-born, Tel Aviv-raised, creatively inclined publisher and philanthropist. “When I initially got to New York a decade ago, I lived in a loft on far west Broome Street,” Arison adds. Ted Arison, her grandpa, founded Carnival Cruise Line in 1972. “It was wonderful to be able to sit by the window and watch my family’s ships sail away.” – this was the inspiration for Cassie Arison’s fully renovated home.
Cassie Arison was dividing her time between New York and Israel, where her family owns several enterprises, and where she co-founded the AsPromised magazine, which focuses on Middle Eastern culture and design. Arison lives in a light-filled apartment in a restored 19th-century convent and hospital in Israel. The mansion Cassie Arison’s fully renovated home and rebuilt by minimalist British architect John Pawson, is located in Tel Aviv’s ancient, sea-front Jaffa district—the biblical-era port from which Jonah embarked on his doomed encounter with a whale. “My origins run deep into this Mediterranean aesthetic,” says Arison, referring to Israel’s combination of Ottoman, Arabian, and European design sensibilities – “I’ve always been fascinated by this juxtaposition between East and West and finding a middle ground between the two.”
Cassie Arison’s fully renovated home became a need when she eventually returned to Hudson Square to a new glass-and-aluminum-clad structure built by AD100 architect Renzo Piano. With so much Israeli building leaning toward the modern and unique, Arison says she had hoped to settle in Manhattan in something more historic and prewar. However, the Piano pedigree and the versatility of a new-build tower proved alluring. In 2019, Arison and her husband, Niv Alexander, a former journalist and marketing director at the Jerusalem Foundation, and their red standard poodle June, closed on two homes to make one of them their permanent home. The apartments were located directly across the street from the Broome Street loft that first drew Arison to the neighborhood a decade ago.
Cassie Arison’s fully renovated home first proposal involved demolishing a part of the existing floor plan to create a bucolically calm glassed-in solarium, an aspiring vision on her side – she was ambitious. Still, she was also pragmatic and recognized she needed help (a lot of help). Edward Yedid and Thomas Hickey were the names behind the architecture and interior design firm Grade New York to help Arison. They carried out the most irreverent ideas with an open vision of what Arison asked. Provencal-inspired kitchen, boudoir dressing room, and solarium full of foliage were some of the ideas nominated. “I was a little all over the place with inspirations, so I wasn’t entirely sure Eddie and Thomas would take me seriously,” Arison says. “But they’re completely serious about their level of design and detail. Plus, they know the neighborhood and understand its energy. Everything just clicked.” Below you can see all the features of this Cassie Arison’s fully renovated home – in particular the kitchen and bathroom.
Building the mandatory solarium at Cassie Arison’s fully renovated home that she had requested was perhaps the most challenging task for Yedid and Hickey – the duo behind the renovation. “We had to do some major internal rearranging while also incorporating and respecting the parameters of Piano’s design.,” says Yedid of the more complicated task assigned.
Cassie Arison’s fully renovated home has two fewer bedrooms than the original four, but it does include a bright living area that feels almost like a gallery filled with contemporary works of art. Dan Flavin’s (to Donna 6) from 1971 jumps out among the various pieces, a blue, pink, and yellow neon frame that fits nicely into one of the Piano windows.
After a significant delay due to the COVID-19 pandemic, the finishing touches were in the works. “Eddie was begging us for just a little bit more time to move all of the furniture in and really make it perfect,” Arison adds. “The kitchen wasn’t ready yet, and construction men were still around, but we finally said, Enough and moved in.” The only thing missing is Arison’s family’s Carnival cruise ships traveling up and down the Hudson to various ports. She promises them that they will return. “I’m still growing into this apartment and planting deeper roots in New York,” she says in the meantime. “It feels very much like home.” These are some of the quotes regarding Cassie Arison’s fully renovated home that we can access.