2023 Pantone Color of The Year: How to Use Viva Magenta in Interiors?


Viva Magenta is the 2023 Pantone color of the year, a vivid shade that promises to trend worldwide. Now, let’s discover how to use it in interiors.

Pantone Color Institute has contributed to the new year’s trends by pointing out the year’s trend color for over twenty years. For 2023, the shade that promises to highlight interiors and the fashion world is Viva Magenta, an unconventional shade for unconventional times.

Pantone 18-1750 Viva Magenta is a soft red that is bold without being aggressive. It corresponds to the year’s maximalist trends and inspires excitement, optimism, and bravery; it’s the perfect shade for a brave year and promises to be the star of the best interior design projects. If you want to discover how to combine this trending shade with your upcoming interior design project, you have come to the right place. Keep reading for interior design ideas about using the 2023 Pantone color of the year in interiors.


Viva Magenta

According to the Pantone Color Institute, the Viva Magenta is an unconventional shade for an irregular period and aims to deliver a new vision for 2023. A hue from the red family based on nature, bold and with vivid energy.

The trend color follows the metaverse trends and explores the dynamic between Artificial Intelligence and human creativity while also representing a relationship with nature and technology.

Viva magenta is a color that beats with the energy of boldness and bravery, hope and joy. Strong and inspiring, it promotes experimentation and unrestrained self-expression. It is a color that pushes boundaries; it’s a hue that can be used to add a pop of color or to make a bold statement in a room. Let’s explore how to use the year’s trend color in different interiors? Read on for some inspiration.

How to Use the Viva Magenta in Interiors?

Viva Magenta is a great color for any room and style. You can use this powerful hue for a bold layout by adding it all over the wall or on a velvet couch, for example. But this shade is also a good option for a minimalist design, where it can add a pop of color to brighten the room. From dining rooms to the living room, the year’s trend color promises to highlight any area. Time for some examples of how to use this shade:

1. Use it to brighten up a minimal layout

In this ultra-minimal living room by HOMMÉS Studio, besides the clean and soft hues, the room is far from boring. The contemporary design set reflects a playful sophistication and vibrant vibe, thanks to the warm neutral colors and bright details combined with different materials, textures, and graphic pieces. One of the highlights of the space is the magenta sofa that makes turns the space into a bright yet minimalist design.

2023 pantone color of the year: minimal living room with a red sofa

2. Make the color the Room’s protagonist

From eBay executive Bradford Shellhammer comes another inspiration about how to use the trend color of the year. Shellhammer loves art and design and decided to go with an eclectic approach to the design of his farmhouse. Colors are the star of the interior; they make the place to be what it is. According to Shellhammer, the idea came from the light that hits the barns from different interesting angles. The light makes the colors in the interior change throughout the day. The living room is one of the special home spaces, where a magenta hue gives life to a bright and energetic room.

bright living room with pink tones

3. Explore the contrast

Viva Magenta is a vivid color that can contrast nicely with dark shades, such as purple. From the home of Carice van Houten, the Melisandre from Game of Thrones, we can explore another use for the trend of 2023. The dutch actress is passionate about pinks and covered her home with a rainbow of pastel and warm hues. In one of the rooms, bold dark purple walls contrast with a magenta armchair that brightens the room while also adding a playful vibe.

The Colorful Family Home of Clarice van Houten, the Malisandre From Game Of Thrones, outskirts Amsterdam.

4. Create a luxurious atmosphere

From Mormon, Australia, comes another inspiration for how to use the Viva Magenta in interiors. In this luxury living room designed by Greg Natale, the hue is the star of the layout and creates a glamorous atmosphere. From the sofas to the artwork, the shade is all over the room, combined with golden details, and perfectly sets a luxurious vibe.

living room with magenta sofa

5. Combine it with analog colors

HOMMÉS Studio used white, beige, pink, and red to create a stunning layout where the colors give a playful vibe to a space that features midcentury modern furniture and sets a serene atmosphere. In this living room, the highlight goes to the armchair with an analog combination of magenta and orange.

open plan space with modern living room with art deco and mid-.century modern style furniture

6. Use it with complementary hues

Another way to incorporate the Pantone color of the year into interiors is by using it with complementary colors, such as green shades. The Australian studio used a beautiful example of it to create a timeless and modern living room where the designer added some hint of magenta in the rug and room details to complement the green sofa beautifully and charmingly.

There are many ways to use the Viva Magenta and create stunning interiors; we discovered some beautiful inspirations that highlight the Pantone color of the year in interiors. If you want to keep exploring interior design trends, you can visit our Ebook page and explore a selection of unique furniture design, interior inspiration, and design trends to create exquisite projects.

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