Pantone 17-3938 Very Peri is the Pantone Color Of The Year 2022. For the first time, Pantone Color Institute creates a new color. The color of the global landscape ‘by the rise of gaming, the metaverse, and growing popularity of virtual currencies and NFTs—fusing modern, daily life with the digital sphere.’
The invention of the Pantone Color Of The Year 2022 defines the identity of Gen Z. Furthermore, it translates a new way of living – the blend of the physical world and virtual world. It sets the ground for the meta-reality or metaverse.
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WHAT IS PANTONE COLOR OF THE YEAR?
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis.
The selection implies the analysis of the entertainment, cinema, and music industry, visual and digital art, new artists, all areas of design, as well as new lifestyles, playstyles, and socio-economic conditions.
For 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
VERY PERI, THE COLOR OF THE GEN Z
Gen Z, the generation of the digital natives, is the next big generation. Researches say that Generation Z soon will be the largest population group in the western world, defining culture, economics, demographics, and technology trends. Succeding the Millennials, Gen Z ranges people born after 1996 until 2010.
These ‘kids’ are digital natives. They were born and raised in a world dominated by technology, estranged from a world without cellphones, computers, or social media, staring at blue screens that have been globalizing knowledge, culture, and trends.
Born in 2003, Olivia Rodrigo is an American singer-songwriter and actress. Being a Gen Z herself, her work in the entertainment industry simultaneously showcases and shapes the culture of the digital natives.
Olivia Rodrigo‘s debut album cover ‘Sour’ launched in 2021 has a hazy violet background, a hue close to the Pantone Color of The Year 2022. As one of the most popular rising stars, it is noticeable the influence of her artistic expression on the color of the future.
‘Very Peri displays a spritely, joyous attitude and a dynamic presence that encourages courageous creativity and imaginative expression,” Leatrice Eiseman, the executive director of the Pantone Color Institute.
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As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us,” explains vice president of the Pantone Color Institute Laurie Pressman.
We are living in transformative times. Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.
A mixing of red and blue embracing the Matrix.
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