After a year of forced absence, the most expected design trade show. Supersalone is the given name to the conceptualization of Salone del Mobile 2021 in Milan.
After a year of absence, Salone del Mobile Milano came back with a new fair concept at Rho Fiera. Salone del Mobile 2021 includes installations, exhibitions, and events distributed across various locations in Milan and showcases 423 names of the furniture design industry.
Taking place in less than two weeks, Supersalone happens at Rho Fiera in Milan from September 5. to 10. The design show is committed to delivering a smaller, curated, and less commercial show. Since the 2021 edition of Salone Del Mobile Milano addresses the post-pandemic market with more conscious consumers, sustainable companies, a wider digitalization of the industry.
Stefano Boeri is the concept curator of the premier Supersalone. Boeri alongside an international team of 5 renowned architects and design professionals – namely Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth, and Studio Folder (Marco and Elisa Pasqual) – brought the ideas of a “large design library” to life.
The new concept of Salone del Mobile, or Supersalone, introduces a digital platform for buying furniture, a flexible standing wall instead of stands, and a “lost graduation show” for thematic talks and conversations.
To both professionals and the general public, there are lounge areas for commercial and business meetings, reserved spaces for students from design schools, and areas for socializing and relaxing as well.
A food court was also set as an integral part of the visitor experience. At Salone del Milano 2021 it will be possible to savor authentic dishes from great Italian chefs.
Are you attending Salone del Mobile 2021? Then read our article on Milan Design Week 2021 and discover plenty of things to do in Milan from exhibitions, installations, and furniture galleries.