The Guccified Effect

2022•01•31

The Guccified Effect is an amazing project done by the creative director Alessandro Michele, who has applied the brand’s unique aesthetic to all houseware items.

For those who didn’t have the pleasure to visit it while in Milan for Salone del Mobile, we highlight this outrageous apartment with pictures from Gucci Décor’s archive.
Seatback and make yourself at home with the following tips for a ‘Gucci-fied’ style.

the guccified effect

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First, Mix Patterns and prints

The creative director Alessandro Michele, has applied the brand’s unique aesthetic to all housewares. And if you have recently finished your pretty white house decor you will regret not being so risky.

the guccified effect

Second, infuse the classic with the new

from candles and chairs, plates to wallpaper, cushionstrays, furniture and restored antiques, the Gucci boutique had mixed classic with the new. Floral motifs were applied to chaise lounges, dinner plates, and velvet chairs giving an idea of a Gucci head-to-toe look.

the guccified effect

Third, take advantage of the architecture lines

To complement the opulence environment, premium details were added such as a marble fireplace and a detailed ceiling giving the idea of a real bold room.

the guccified effect

We really hope you liked our article. Feel free to pin all the images to your favorite Pinterest board or to print it and use it on your projects’ mood boards.
You can also visit our Pinterest boards in order to get more inspirations.

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