What is Memphis Design Style and Why It Is Back In Vogue

What is Memphis Design Style and Why It Is Back

The Memphis Style is one of the most instantly recognisable design styles!

It’s known for its use of bright neon, primary and pastel colours, geometric shapes, and bold, repetitive patterns. Whether you love it or hate it,
you can’t deny the influence of the Memphis Group on
interior design today. 
Memphis design is simply one of those movements that, in the early aughts, would’ve seemed ridiculous,
but is now
back in style among influencers and tastemakers.

Memphis Design Style

What is Memphis Design Style?

Memphis design movement began in 1981 in Milan, Italy.

Designer Ettore Sottsass founded the Memphis Group with other 22 designers and architects. A Bob Dylan song titled
Stuck Inside of Mobile with the Memphis Blues Again” which was played on repeat during their first
meeting was what inspired the group’s name.

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    After the inaugural meeting, the Memphis Group went on to create furniture, fabrics, patterns, ceramics and other products in a distinctly Postmodern style that blended stylistic traits of 1950s kitsch, Art Deco, and Pop Art.

    Initial critical reaction to the designs produced by the Memphis Group was not the best.

    The group’s use of conventionally ‘bad-taste’ plastic laminate and clashing colors challenged the widely accepted
    design standards of the time. However, we can now look back on the designs created by the Memphis Group
    and recognise that they were ground-breaking. 
    They marked a complete separation from the dark,
    overly tasteful and serious
    design styles of the 1970s.

    How is Memphis Style Making a Comeback

    Memphis design began to reemerge in 2005 in Los Angeles. LACMA exhibited a survey of Sottsass’ designs a year before he passed away.
    After Sottsass’ death, interest in the Memphis style began to grow.
    It influenced high fashion houses Missoni, Karl Lagerfeld and Christian Dior,
    and the latter’s 2011 collection helped kick-start the movement.

    Many years later in 2014, Nathalie Du Pasquier—a founding member of the group—designed a collection of patterns for American Apparel.

    In 2016, the brand Supreme released a series of skate decks and clothing designed by Alessandro Mendini,
    who appeared in the first Memphis show.

    In 2017, the movement made its way to a big box retailer—West Elm debuted a series from contemporary
    Du Pasquier-inspired brand Dusen Dusen.

    icff 2020

    Memphis design fell out of fashion, as minimalism took hold of the 1990s.

    Nevertheless, almost 40 years on since its influential debut, this design movement is back in vogue with its “Less is Bore” vibes.

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